Even though there’s a big buyer demand for homes in today’s low inventory market, it doesn’t mean you should price your home as high as the sky when you’re ready to sell. Here’s why making sure you price it right is key to driving the best price for the sale.
If you’ve ever watched the show “The Price Is Right,” you know the only way to win the game is to be the one to correctly guess the price of the item up for bid without going over. That means your guess must be just slightly under the retail price.
When it comes to pricing your home, setting it at or slightly below market value will increase the visibility of your listing and drive more buyers your way. This strategy actually increases the number of buyers who will see your home in their search process. Why? When potential buyers look at your listing and see a great price for a fantastic home, they’re probably going to want to take a closer look. This means more buyers are going to be excited about your house and more apt to make an offer.
When this happens, you’re more likely to set up a scenario with multiple offers, potential bidding wars, and the ability to drive a higher final sale price. At the end of the day, even when inventory is tight, pricing it right – or pricing it to sell immediately – makes a big difference.
Here’s the other thing: homeowners who make the mistake of overpricing their homes will eventually have to lower the prices anyway after they sit on the market for an extended period of time. This leaves buyers wondering if the price drops were caused by something wrong with these homes when in reality, nothing was wrong, the initial prices were just too high.
Bottom Line
If you’re thinking about selling your home this year, let’s get together so you have a professional on your side to help you properly price your home and maximize demand from the start.
Search Denver Area Homes:
Start the process today by searching the MLS for your next home. Mortgage interest rates are still historically low and the metro Denver market has more housing inventory that it did a few years ago. Explore the homes available today to get a feel for price points, types of homes, and locations so you have a better feel when it comes time to take a more serious look. My Denver real estate blog is full of useful information for homebuyers considering buying a home. Please call me, or send me an email / text, to discuss your thoughts about your next home.
Please contact me before you look at new construction, remember the builder’s real estate agent represents the builder’s interest, not your’s. There is no cost for you to have a buyer’s agent represent you in a transaction with a sophisticated seller. In fact, I may be able to help you save money and negotiate for extras which the builder may not let you know about.
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Time To Sell Your Home?
When it is time to sell your home in the Denver area, I encourage you to work with a real estate agent who has the experience and knowledge to provide an accurate market comparison so you can determine the right asking price. The market is more balanced now and your asking price is an important component of your selling strategy. And if you are selling your home to then buy a new home, you’re in luck, we are now in a “goldilocks” market ideal for that type of transaction. Contact me today to learn how your home stacks up against the competition and how we can position your property to sell quickly and for a fair price.
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